CEO Message
Dear Customers and Partners,
The world as we know it is undergoing fundamental change. We are experiencing one of those rare historical epochs in which the global balance of power – and with it, the international monetary system – is being fundamentally transformed. During my studies at the University of St. Gallen (HSG), I intensively explored the mechanisms behind the development of global reserve currencies. My research demonstrates that the rise and fall of a leading currency are closely linked to geopolitical shifts – and we now stand at the threshold of a new world order.
As Founder and CEO of Admeliora Group AG, I am steering Swiss companies toward this new world order, in which the United States as the dominant global power and the US dollar as the world’s reserve currency are increasingly challenged. The COVID-19 pandemic, the political use of the US dollar as a tool, and structural changes in the global economy have profoundly shaken confidence in our global reserve currency. At the same time, the importance of the euro is growing, and China is pushing its renminbi onto the international stage. The coming years will be decisive in determining whether we enter a new era with multiple global reserve currencies or whether a new dominant force emerges.
One thing is certain: the era in which the United States called the shots is coming to an end. Asia, and especially China, will play a central role in the future – not only economically, but also politically and technologically. Swiss companies that adapt to this new reality now are a step ahead of international competition and can benefit from the wide range of opportunities it brings.
Therefore, it is my declared goal to position Swiss firms in Asia at an early stage. Those who set the course now can secure sustainable success in the world’s most important growth markets. ADMELIORA® stands at your side as a reliable partner – with in-depth market knowledge, regional expertise, and a strong local network.
Let us jointly seize the opportunities that the changing world order brings. Contact us and benefit from our support for your market entry into Asia. The future belongs to those who act today.
Best regards,
Dominik Ess
President, Founder & CEO
ADMELIORA® Group AG
